Exhibitions open today 10-20

Opening hours

Fri Entré

Menu

Close

"Five Characters" by Irene Stracuzzi ✕ PostNew for ArkDes

WEIRD SENSATION FEELS GOOD
An exhibition about ASMR

8 April - 1 November

ASMR is a term that describes a physical sensation: euphoria or deep calm, sometimes a tingling in the body. In recent years an online audience of millions has grown, dedicated to watching the work of designers and content creators who try to trigger this feeling in their viewers. This is the first museum exhibition dedicated to this feeling and the emerging field of creativity that has grown up around it and for now, this exhibition exists only digitally. On April 7th, 2020 you're invited to find a comfortable spot, put on your favourite pair of headphones, and join us live from Stockholm to experience an entirely virtual vernissage!

More information

Virtual Vernissage!
Join the digital vernissage of the exhibition on April 7th, 2020 from 17.00 CEST at e-flux.com/live →

What is ASMR?

Brain-Tingling Sounds of ASMR
The New Yorker

ASMR, explained: why millions of people are watching YouTube videos of someone whispering
Vox Explainer →

The Whispered Revolution of Relaxation

The History of ASMR | feat. WhisperingLife

As little as a decade ago, ASMR (Autonomous Sensory Meridian Response) was largely dismissed as a figment of the imagination. Today the term represents one of the largest movements on the Internet, and it has become impossible to ignore. As academic institutions around the world seek to make sense of the phenomenon, creatives—known as “ASMRtists”—are building on a cultural movement that transcends language and culture in favour of bodily ‘feels’.

Like meditation or yoga, ASMR happens to both your body and to your mind. It is not about speed, but about focus and slowness. ASMRtists do not seek to entertain but to relax; for experiencers, it offers a degree of insulation from a noisy, wandering world. Through sound and film, shared through broadcasting platforms such as YouTube, works of ASMR make room for close-looking, close-listening, and close-feeling.

ASMR injects the Internet with softness, kindness and empathy. As a form of digital intimacy, it offers comfort on demand, standing against the feeling of isolation that constant connectivity can deceptively breed. Anecdotally, ASMR is being used as a form of self-medication against the effects of loneliness, insomnia, stress, and anxiety. This is a cue to its success, and to its transcendental appeal.

WEIRD SENSATION FEELS GOOD is the first exhibition of its kind to lift ASMR out from your screen and into public space. Step into an acoustically tuned environment and understand how people are deploying new and existing tools and materials to negotiate a complex world.

Participants

The exhibition features a broad collection of ‘Unintentional-‘ and ‘Intentional-ASMR’ in a cross-section of global ASMR culture. Alongside contributions by ASMRtists from around the world, the exhibition also features works by motion designers, sound artists, and the renowned television artist Bob Ross.

3Dio Sound
ANO ASMR
ASMRctica
Anders Tallsjö
Andreas Wannerstedt
Anson Fogel
Anthony Wilks
Björk
Bob Ross
Craig Richard
David Bull
FredsVoice ASMR
HaircutHarry
HidaMari Cooking
Holly Herndon + Claire Tolan
IKEA

Jennifer Allen
Life with MaK
Luca Iaconi-Stewart
Made in France ASMR
Marc Teyssier
MissASMR
PierreG ASMR
SHU AND TREE
The Slow Mo Guys
UNO ASMR
Wang & Söderström
WhisperingLife ASMR


Curator:
James Taylor-Foster
Exhibition Producer: Halla Sigurðardóttir
Exhibition Design: ĒTER
Graphic Design:
Irene Stracuzzi PostNew
Installation: Markus Eberle, Stefan Mossfeldt
Production (Programming): Elisabet Schön
Digital Communication: Justina Hüll
Translation: Astrid Trotzig

Face Filter

Click here to try the WEIRD SENSATION FEELS GOOD Instagram face filter, designed by Irene Stracuzzi and PostNew and developed by Lucia Tahan

The exhibition title references the first online discussion about this sensation in 2007, later coined as “ASMR” by Jennifer Allen in 2010.

Images from the exhibition


Drawing of the scenography for

Drawing of the scenography for "WEIRD SENSATION FEELS GOOD" at ArkDes by ĒTER Architects (2020).

"Purple Mountain Range" (1992) by Bob Ross (b. 1942). Ross was an American painter, art instructor, and television host of 'The Joy of Painting' (PBS, 1983-1994). ® Bob Ross name and images are registered trademarks of Bob Ross Inc. © Bob Ross Inc. Used with permission.

"Artificial Skin for Mobile Devices" (2019) by Marc Teyssier. Photo: Marc Teyssier

"Free Space Pro II Binaural Microphone" by 3Dio. Image courtesy of 3Dio Sound.

Photograph of Made in France ASMR's recording studio. Image courtesy of Maxence Rodier/Made in France ASMR.

Photograph of Made in France ASMR's recording studio. Image courtesy of Maxence Rodier/Made in France ASMR.

Still from a woodblock carving live stream by David Bull, an 'ukiyo-e' woodblock printer and carver who lives and works in Asakusa, Tokyo. Image courtesy of Mokuhankan/David Bull.

Still from a woodblock carving live stream by David Bull, an 'ukiyo-e' woodblock printer and carver who lives and works in Asakusa, Tokyo. Image courtesy of Mokuhankan/David Bull.

More images

Exhibition activities


Filter

Show all

Event

Guided tour


Tuesday

7 April


Virtual Vernissage! WEIRD SENSATION FEELS GOOD: An Exhibition About ASMR

17:00  Join the stream at: e-flux.com/live


ArkDes is excited to invite you to the virtual vernissage of WEIRD SENSATION FEELS GOOD – an exhibition about ASMR. Tune in (with headphones) from 17.00 Stockholm time on April 7th, 2020 to learn more about design that mediates between mind and body.

ASMR is a term that describes a physical sensation: euphoria or deep calm, sometimes a tingling in the body, often provoked by visual or auditory stimulus. In recent years an online audience of millions has grown, dedicated to watching the work of designers and content creators who try to trigger this feeling in their viewers.

At this virtual vernissage, broadcast live from Stockholm and presented in collaboration with e-flux, you’ll learn more about the world of ASMR and experience a calming one-on-one guided tour of the works on display.

Although we have built this exhibition for both the body and the mind, for now (and for obvious reasons) we invite you to experience it with your ears and eyes! Like many works of ASMR, this virtual vernissage will be best experienced from a comfortable spot and through your favourite pair of headphones.

Where?
e-flux.com/live

When?
17.00 CEST (11.00 EDT, 20.00 IST)

Language? 
English; use headphones for best experience!

Learn more about the exhibition

Virtual Vernissage! on Facebook


Tuesday

21 April


Curator’s Tour

18:00  Free. No pre-registration. In English.


Join James Taylor-Foster, Curator of Contemporary Architecture and Design at ArkDes, for a guided tour of the exhibition WEIRD SENSATION FEELS GOOD – an exhibition about ASMR.

WEIRD SENSATION FEELS GOOD explores the emergent world of ASMR (Autonomous Sensory Meridian Response) as a physical reaction, a revolutionary internet culture, a technology-driven craft, and a field of design.

Please meet outside the entrance to the exhibition (Boxen).


Friday

8 May


Curator’s Tour

17:00  Free. No pre-registration. In English.


Join James Taylor-Foster, Curator of Contemporary Architecture and Design at ArkDes, for a guided tour of the exhibition WEIRD SENSATION FEELS GOOD – an exhibition about ASMR.

WEIRD SENSATION FEELS GOOD explores the emergent world of ASMR (Autonomous Sensory Meridian Response) as a physical reaction, a revolutionary internet culture, a technology-driven craft, and a field of design.

Please meet outside the entrance to the exhibition (Boxen).


Tuesday

12 May


Curator’s Tour

18:00  Free. No pre-registration. In English.


Join James Taylor-Foster, Curator of Contemporary Architecture and Design at ArkDes, for a guided tour of the exhibition WEIRD SENSATION FEELS GOOD – an exhibition about ASMR.

WEIRD SENSATION FEELS GOOD explores the emergent world of ASMR (Autonomous Sensory Meridian Response) as a physical reaction, a revolutionary internet culture, a technology-driven craft, and a field of design.

Please meet outside the entrance to the exhibition (Boxen).


Saturday

30 May


Curator’s Tour

14:00  Free. No pre-registration. In English.


Join James Taylor-Foster, Curator of Contemporary Architecture and Design at ArkDes, for a guided tour of the exhibition WEIRD SENSATION FEELS GOOD – an exhibition about ASMR.

WEIRD SENSATION FEELS GOOD explores the emergent world of ASMR (Autonomous Sensory Meridian Response) as a physical reaction, a revolutionary internet culture, a technology-driven craft, and a field of design.

Please meet outside the entrance to the exhibition (Boxen).


Tuesday

4 August


Curator’s Tour

18:00  Free. No pre-registration. In English.


Join James Taylor-Foster, Curator of Contemporary Architecture and Design at ArkDes, for a guided tour of the exhibition WEIRD SENSATION FEELS GOOD – an exhibition about ASMR.

WEIRD SENSATION FEELS GOOD explores the emergent world of ASMR (Autonomous Sensory Meridian Response) as a physical reaction, a revolutionary internet culture, a technology-driven craft, and a field of design.

Please meet outside the entrance to the exhibition (Boxen).

See more

Read more about the exhibition

As little as a decade ago, ASMR (Autonomous Sensory Meridian Response) was largely dismissed as a figment of the imagination. Today the term represents one of the largest movements on the Internet, and it has become impossible to ignore. As academic institutions around the world seek to make sense of the phenomenon, creatives—known as “ASMRtists”—are building on a cultural movement that transcends language and culture in favour of bodily ‘feels’.

Like meditation or yoga, ASMR happens to both your body and to your mind. It is not about speed, but about focus and slowness. ASMRtists do not seek to entertain but to relax; for experiencers, it offers a degree of insulation from a noisy, wandering world. Through sound and film, shared through broadcasting platforms such as YouTube, works of ASMR make room for close-looking, close-listening, and close-feeling.

ASMR injects the Internet with softness, kindness and empathy. As a form of digital intimacy, it offers comfort on demand, standing against the feeling of isolation that constant connectivity can deceptively breed. Anecdotally, ASMR is being used as a form of self-medication against the effects of loneliness, insomnia, stress, and anxiety. This is a cue to its success, and to its transcendental appeal.

WEIRD SENSATION FEELS GOOD is the first exhibition of its kind to lift ASMR out from your screen and into public space. Step into an acoustically tuned environment and understand how people are deploying new and existing tools and materials to negotiate a complex world.

Participants

The exhibition features a broad collection of ‘Unintentional-‘ and ‘Intentional-ASMR’ in a cross-section of global ASMR culture. Alongside contributions by ASMRtists from around the world, the exhibition also features works by motion designers, sound artists, and the renowned television artist Bob Ross.

3Dio Sound
ANO ASMR
ASMRctica
Anders Tallsjö
Andreas Wannerstedt
Anson Fogel
Anthony Wilks
Björk
Bob Ross
Craig Richard
David Bull
FredsVoice ASMR
HaircutHarry
HidaMari Cooking
Holly Herndon + Claire Tolan
IKEA

Jennifer Allen
Life with MaK
Luca Iaconi-Stewart
Made in France ASMR
Marc Teyssier
MissASMR
PierreG ASMR
SHU AND TREE
The Slow Mo Guys
UNO ASMR
Wang & Söderström
WhisperingLife ASMR


Curator:
James Taylor-Foster
Exhibition Producer: Halla Sigurðardóttir
Exhibition Design: ĒTER
Graphic Design:
Irene Stracuzzi PostNew
Installation: Markus Eberle, Stefan Mossfeldt
Production (Programming): Elisabet Schön
Digital Communication: Justina Hüll
Translation: Astrid Trotzig

Face Filter

Click here to try the WEIRD SENSATION FEELS GOOD Instagram face filter, designed by Irene Stracuzzi and PostNew and developed by Lucia Tahan

The exhibition title references the first online discussion about this sensation in 2007, later coined as “ASMR” by Jennifer Allen in 2010.