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"Five Characters" by Irene Stracuzzi ✕ PostNew for ArkDes

WEIRD SENSATION FEELS GOOD
An exhibition about ASMR

Until 1 November

ASMR is a term that describes a physical sensation: euphoria or deep calm, sometimes a tingling in the body. In recent years an online audience of millions has grown, dedicated to watching the work of designers and content creators who try to trigger this feeling in their viewers.

Visit the exhibition

Virtual Vernissage
On April 7th, 2020, this exhibition opened with a digital vernissage! Watch it in full on e-flux

Audio guide
Hear an introduction to the exhibition →

Archive of Feelings
Contribute to an archive of ASMR triggers →

Exhibition Booklet
Read the exhibition booklet →

Face Filter
Try it out on Instagram →

Plug-in Poetry
Hear Swedish poets read their works in soft whisper →

Pillow Talks
A series of conversations on ASMR →

This is the first museum exhibition dedicated to this feeling and the emerging field of creativity that has grown up around it. As little as a decade ago, ASMR (Autonomous Sensory Meridian Response) was largely dismissed as a figment of the imagination. Today the term represents one of the largest movements on the Internet, and it has become impossible to ignore. As academic institutions around the world seek to make sense of the phenomenon, creatives—known as “ASMRtists”—are building on a cultural movement that transcends language and culture in favour of bodily ‘feels’.

Like meditation or yoga, ASMR happens to both your body and to your mind. It is not about speed, but about focus and slowness. ASMRtists do not seek to entertain but to relax; for experiencers, it offers a degree of insulation from a noisy, wandering world. Through sound and film, shared through broadcasting platforms such as YouTube, works of ASMR make room for close-looking, close-listening, and close-feeling.

ASMR injects the Internet with softness, kindness and empathy. As a form of digital intimacy, it offers comfort on demand, standing against the feeling of isolation that constant connectivity can deceptively breed. Anecdotally, ASMR is being used as a form of self-medication against the effects of loneliness, insomnia, stress, and anxiety. This is a cue to its success, and to its transcendental appeal.

WEIRD SENSATION FEELS GOOD is the first exhibition of its kind to lift ASMR out from your screen and into public space. Step into an acoustically tuned environment and understand how people are deploying new and existing tools and materials to negotiate a complex world.

Participants

The exhibition features a broad collection of ‘Unintentional-‘ and ‘Intentional-ASMR’ in a cross-section of global ASMR culture. Alongside contributions by ASMRtists from around the world, the exhibition also features works by motion designers, sound artists, and the renowned television artist Bob Ross.

3Dio Sound
ANO ASMR
ASMRctica
Anders Tallsjö
Andreas Wannerstedt
Anson Fogel
Anthony Wilks
Björk
Bob Ross
Craig Richard
David Bull
FredsVoice ASMR
HaircutHarry
HidaMari Cooking
Holly Herndon + Claire Tolan
IKEA

Jennifer Allen
Life with MaK
Luca Iaconi-Stewart
Made in France ASMR
Marc Teyssier
MissASMR
PierreG ASMR
SHU AND TREE
The Slow Mo Guys
UNO ASMR
Wang & Söderström
WhisperingLife ASMR

Face Filter

Click here to try the WEIRD SENSATION FEELS GOOD Instagram face filter, designed by Irene Stracuzzi and PostNew and developed by Lucia Tahan

Archive of Feelings

Click here to contribute to an anonymous archive of ASMR triggers! Your responses will become part of an Archive of Feelings, created in collaboration with the online archive Are.na. Developed by Charles Broskoski.

Plug-in Poetry

ArkDes and Bon Magazine are inviting Swedish poets and writers to read their works in an attempt to trigger ASMR. Hear the podcast series and read interviews with the artists here

Pillow Talks

Dive into a collection of live conversations with voices in and around the creative field ASMR, broadcast each week from the exhibition, here


Curator:
James Taylor-Foster
Exhibition Producer: Halla Sigurðardóttir
Exhibition Design: ĒTER
Graphic Design:
Irene Stracuzzi PostNew
Installation: Markus Eberle, Stefan Mossfeldt
Production (Programming): Elisabet Schön
Digital Communication: Justina Hüll
Translation: Astrid Trotzig

The exhibition title references the first online discussion about this sensation in 2007, later coined as “ASMR” by Jennifer Allen in 2010.

Digital Content


Images from the exhibition


The exhibition features works by Wang & Söderström and Marc Teyssier. Photo: Johan Dehlin

The exhibition features works by Wang & Söderström and Marc Teyssier. Photo: Johan Dehlin

The exhibition features works by Bob Ross. Photo: Johan Dehlin

The exhibition features works by Bob Ross. Photo: Johan Dehlin

The exhibition features works by Andreas Wannerstedt. Photo: Johan Dehlin

The exhibition features works by Andreas Wannerstedt. Photo: Johan Dehlin

Drawing of the scenography for

Drawing of the scenography for "WEIRD SENSATION FEELS GOOD" at ArkDes by ĒTER Architects (2020).

A booklet accompanies the exhibition. Image: Irene Stracuzzi x PostNew

A booklet accompanies the exhibition. Image: Irene Stracuzzi x PostNew

"Purple Mountain Range" (1992) by Bob Ross (b. 1942). Ross was an American painter, art instructor, and television host of 'The Joy of Painting' (PBS, 1983-1994). ® Bob Ross name and images are registered trademarks of Bob Ross Inc. © Bob Ross Inc. Used with permission.

More images

Read more about the exhibition

This is the first museum exhibition dedicated to this feeling and the emerging field of creativity that has grown up around it. As little as a decade ago, ASMR (Autonomous Sensory Meridian Response) was largely dismissed as a figment of the imagination. Today the term represents one of the largest movements on the Internet, and it has become impossible to ignore. As academic institutions around the world seek to make sense of the phenomenon, creatives—known as “ASMRtists”—are building on a cultural movement that transcends language and culture in favour of bodily ‘feels’.

Like meditation or yoga, ASMR happens to both your body and to your mind. It is not about speed, but about focus and slowness. ASMRtists do not seek to entertain but to relax; for experiencers, it offers a degree of insulation from a noisy, wandering world. Through sound and film, shared through broadcasting platforms such as YouTube, works of ASMR make room for close-looking, close-listening, and close-feeling.

ASMR injects the Internet with softness, kindness and empathy. As a form of digital intimacy, it offers comfort on demand, standing against the feeling of isolation that constant connectivity can deceptively breed. Anecdotally, ASMR is being used as a form of self-medication against the effects of loneliness, insomnia, stress, and anxiety. This is a cue to its success, and to its transcendental appeal.

WEIRD SENSATION FEELS GOOD is the first exhibition of its kind to lift ASMR out from your screen and into public space. Step into an acoustically tuned environment and understand how people are deploying new and existing tools and materials to negotiate a complex world.

Participants

The exhibition features a broad collection of ‘Unintentional-‘ and ‘Intentional-ASMR’ in a cross-section of global ASMR culture. Alongside contributions by ASMRtists from around the world, the exhibition also features works by motion designers, sound artists, and the renowned television artist Bob Ross.

3Dio Sound
ANO ASMR
ASMRctica
Anders Tallsjö
Andreas Wannerstedt
Anson Fogel
Anthony Wilks
Björk
Bob Ross
Craig Richard
David Bull
FredsVoice ASMR
HaircutHarry
HidaMari Cooking
Holly Herndon + Claire Tolan
IKEA

Jennifer Allen
Life with MaK
Luca Iaconi-Stewart
Made in France ASMR
Marc Teyssier
MissASMR
PierreG ASMR
SHU AND TREE
The Slow Mo Guys
UNO ASMR
Wang & Söderström
WhisperingLife ASMR

Face Filter

Click here to try the WEIRD SENSATION FEELS GOOD Instagram face filter, designed by Irene Stracuzzi and PostNew and developed by Lucia Tahan

Archive of Feelings

Click here to contribute to an anonymous archive of ASMR triggers! Your responses will become part of an Archive of Feelings, created in collaboration with the online archive Are.na. Developed by Charles Broskoski.

Plug-in Poetry

ArkDes and Bon Magazine are inviting Swedish poets and writers to read their works in an attempt to trigger ASMR. Hear the podcast series and read interviews with the artists here

Pillow Talks

Dive into a collection of live conversations with voices in and around the creative field ASMR, broadcast each week from the exhibition, here


Curator:
James Taylor-Foster
Exhibition Producer: Halla Sigurðardóttir
Exhibition Design: ĒTER
Graphic Design:
Irene Stracuzzi PostNew
Installation: Markus Eberle, Stefan Mossfeldt
Production (Programming): Elisabet Schön
Digital Communication: Justina Hüll
Translation: Astrid Trotzig

The exhibition title references the first online discussion about this sensation in 2007, later coined as “ASMR” by Jennifer Allen in 2010.