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"Five Characters" by Irene Stracuzzi ✕ PostNew for ArkDes

WEIRD SENSATION FEELS GOOD
An exhibition about ASMR

8 April - 1 November

ASMR is a term that describes a physical sensation: euphoria or deep calm, sometimes a tingling in the body. In recent years an online audience of millions has grown, dedicated to watching the work of designers and content creators who try to trigger this feeling in their viewers.

More information

Virtual Vernissage
Watch it in full on e-flux

Audioguide
Hear an audio introduction →

Archive of Feelings
Tell us what triggers you →

Exhibition Booklet
Read the exhibition booklet →

Face Filter
Try it out on Instagram →

Pillow Talks
Conversations on ASMR →

Hear from the curator
Listen to an episode of the podcast Konsten att vara

SOFT GOSSIP
Relive Claire Tolan’s two live performances →

Virtual ASMR
Experience Melinda Lauw’s virtual ASMR performance →

This is the first museum exhibition dedicated to this feeling and the emerging field of creativity that has grown up around it. As little as a decade ago, ASMR (Autonomous Sensory Meridian Response) was largely dismissed as a figment of the imagination. Today the term represents one of the largest movements on the Internet, and it has become impossible to ignore. As academic institutions around the world seek to make sense of the phenomenon, creatives—known as “ASMRtists”—are building on a cultural movement that transcends language and culture in favour of bodily ‘feels’.

Like meditation or yoga, ASMR happens to both your body and to your mind. It is not about speed, but about focus and slowness. ASMRtists do not seek to entertain but to relax; for experiencers, it offers a degree of insulation from a noisy, wandering world. Through sound and film, shared through broadcasting platforms such as YouTube, works of ASMR make room for close-looking, close-listening, and close-feeling.

ASMR injects the Internet with softness, kindness and empathy. As a form of digital intimacy, it offers comfort on demand, standing against the feeling of isolation that constant connectivity can deceptively breed. Anecdotally, ASMR is being used as a form of self-medication against the effects of loneliness, insomnia, stress, and anxiety. This is a cue to its success, and to its transcendental appeal.

WEIRD SENSATION FEELS GOOD is the first exhibition of its kind to lift ASMR out from your screen and into public space. Step into an acoustically tuned environment and understand how people are deploying new and existing tools and materials to negotiate a complex world.

Participants

The exhibition features a broad collection of ‘Unintentional-‘ and ‘Intentional-ASMR’ in a cross-section of global ASMR culture. Alongside contributions by ASMRtists from around the world, the exhibition also features works by motion designers, sound artists, and the renowned television artist Bob Ross.

3Dio Sound
ANO ASMR
ASMRctica
Anders Tallsjö
Andreas Wannerstedt
Anson Fogel
Anthony Wilks
Björk
Bob Ross
Craig Richard
David Bull
FredsVoice ASMR
HaircutHarry
HidaMari Cooking
Holly Herndon + Claire Tolan
IKEA

Jennifer Allen
Life with MaK
Luca Iaconi-Stewart
Made in France ASMR
Marc Teyssier
MissASMR
PierreG ASMR
SHU AND TREE
The Slow Mo Guys
UNO ASMR
Wang & Söderström
WhisperingLife ASMR

Archive of Feelings

Click here to contribute to an anonymous archive of ASMR triggers! Your responses will become part of the Archive of Feelings, created in collaboration with Are.na. Developed by Charles Broskoski.

Plug-in Poetry

ArkDes and Bon Magazine have invited Swedish poets and writers to read their works as ASMR. Hear the podcast series and read interviews with the artists here

Pillow Talks

Dive into a collection of conversations with voices in and around the creative field ASMR

SOFT GOSSIP by Claire Tolan

Take part in two live ASMR performances (October 3-4, 2020) with programmer and sound artist Claire Tolan

On the Potential of ASMR

Experience a conversation between Claire Tolan and the artist Sonia Sagan on the potential of ASMR

A Virtual ASMR Performance

Experience a live virtual ASMR performance (October 24, 2020) created and led by Melinda Lauw

Making a Work of ASMR

Follow a three-part film presenting the work and process of ASMRctica, one of Sweden’s largest ASMRtists. You can watch parts one and two here

Face Filter

Click here to try the WEIRD SENSATION FEELS GOOD Instagram face filter, designed by Irene Stracuzzi and PostNew and developed by Lucia Tahan


Curator:
James Taylor-Foster
Exhibition Producer: Halla Sigurðardóttir
Exhibition Design: ĒTER
Graphic Design:
Irene Stracuzzi PostNew
Installation: Markus Eberle, Stefan Mossfeldt
Production (Programming): Elisabet Schön
Digital Communication: Justina Hüll
Translation: Astrid Trotzig

The exhibition title references the first online discussion about this sensation in 2007, later coined as “ASMR” by Jennifer Allen in 2010.

Digital Content


Images from the exhibition


The exhibition features works by Wang & Söderström and Marc Teyssier. Photo: Johan Dehlin

The exhibition features works by Wang & Söderström and Marc Teyssier. Photo: Johan Dehlin

Drawing of the scenography for

Drawing of the scenography for "WEIRD SENSATION FEELS GOOD" at ArkDes by ĒTER Architects (2020).

Photo: Elsa Soläng

Photo: Elsa Soläng

Photo: Elsa Soläng

Photo: Elsa Soläng

Photo: Elsa Soläng

Photo: Elsa Soläng

The exhibition features works by Bob Ross. Photo: Johan Dehlin

The exhibition features works by Bob Ross. Photo: Johan Dehlin

More images

Read more about the exhibition

This is the first museum exhibition dedicated to this feeling and the emerging field of creativity that has grown up around it. As little as a decade ago, ASMR (Autonomous Sensory Meridian Response) was largely dismissed as a figment of the imagination. Today the term represents one of the largest movements on the Internet, and it has become impossible to ignore. As academic institutions around the world seek to make sense of the phenomenon, creatives—known as “ASMRtists”—are building on a cultural movement that transcends language and culture in favour of bodily ‘feels’.

Like meditation or yoga, ASMR happens to both your body and to your mind. It is not about speed, but about focus and slowness. ASMRtists do not seek to entertain but to relax; for experiencers, it offers a degree of insulation from a noisy, wandering world. Through sound and film, shared through broadcasting platforms such as YouTube, works of ASMR make room for close-looking, close-listening, and close-feeling.

ASMR injects the Internet with softness, kindness and empathy. As a form of digital intimacy, it offers comfort on demand, standing against the feeling of isolation that constant connectivity can deceptively breed. Anecdotally, ASMR is being used as a form of self-medication against the effects of loneliness, insomnia, stress, and anxiety. This is a cue to its success, and to its transcendental appeal.

WEIRD SENSATION FEELS GOOD is the first exhibition of its kind to lift ASMR out from your screen and into public space. Step into an acoustically tuned environment and understand how people are deploying new and existing tools and materials to negotiate a complex world.

Participants

The exhibition features a broad collection of ‘Unintentional-‘ and ‘Intentional-ASMR’ in a cross-section of global ASMR culture. Alongside contributions by ASMRtists from around the world, the exhibition also features works by motion designers, sound artists, and the renowned television artist Bob Ross.

3Dio Sound
ANO ASMR
ASMRctica
Anders Tallsjö
Andreas Wannerstedt
Anson Fogel
Anthony Wilks
Björk
Bob Ross
Craig Richard
David Bull
FredsVoice ASMR
HaircutHarry
HidaMari Cooking
Holly Herndon + Claire Tolan
IKEA

Jennifer Allen
Life with MaK
Luca Iaconi-Stewart
Made in France ASMR
Marc Teyssier
MissASMR
PierreG ASMR
SHU AND TREE
The Slow Mo Guys
UNO ASMR
Wang & Söderström
WhisperingLife ASMR

Archive of Feelings

Click here to contribute to an anonymous archive of ASMR triggers! Your responses will become part of the Archive of Feelings, created in collaboration with Are.na. Developed by Charles Broskoski.

Plug-in Poetry

ArkDes and Bon Magazine have invited Swedish poets and writers to read their works as ASMR. Hear the podcast series and read interviews with the artists here

Pillow Talks

Dive into a collection of conversations with voices in and around the creative field ASMR

SOFT GOSSIP by Claire Tolan

Take part in two live ASMR performances (October 3-4, 2020) with programmer and sound artist Claire Tolan

On the Potential of ASMR

Experience a conversation between Claire Tolan and the artist Sonia Sagan on the potential of ASMR

A Virtual ASMR Performance

Experience a live virtual ASMR performance (October 24, 2020) created and led by Melinda Lauw

Making a Work of ASMR

Follow a three-part film presenting the work and process of ASMRctica, one of Sweden’s largest ASMRtists. You can watch parts one and two here

Face Filter

Click here to try the WEIRD SENSATION FEELS GOOD Instagram face filter, designed by Irene Stracuzzi and PostNew and developed by Lucia Tahan


Curator:
James Taylor-Foster
Exhibition Producer: Halla Sigurðardóttir
Exhibition Design: ĒTER
Graphic Design:
Irene Stracuzzi PostNew
Installation: Markus Eberle, Stefan Mossfeldt
Production (Programming): Elisabet Schön
Digital Communication: Justina Hüll
Translation: Astrid Trotzig

The exhibition title references the first online discussion about this sensation in 2007, later coined as “ASMR” by Jennifer Allen in 2010.