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Norm Form

6 October 2017 - 11 February 2018

Norm Form is an exhibition about design that is provocative and challenges what is considered normal. Discover architecture and design that breaks the norm!

Visit the exhibition

Free admission.

Have you ever wondered why a woman’s bicycle is different to a man’s? Or why a drill looks so different to a food processor?

Norm Form displays the work of 54 designers and artists whose work challenges accepted norms about how an object or place should look and function. This unprecedented exhibition reveals the hidden political messages we miss in our everyday experience of the designed world, and teaches us how to subvert them.

You can experience design that speculates on how a gynaecological exam for a man might feel; a customised truck that enables disabled people to take direct action on their physical environment; view hijabs designed for the Swedish police force, the armed forces and the fire brigade.

The exhibition is a portrait of a radical emerging field with its roots in critical design and protest movements. Curated by a three-strong team of experts in the field, ArkDes hosts an exhibition of work at the fringes of conventional design practice.

Curators: Camilla Andersson, architect and PhD candidate at Aalto University, Maja Gunn, artist, designer and PhD in design (specialised in fashion) and Karin Ehrnberger, industrial designer with a PhD in product and service design.

Designers: Alecsander Rothschild, Ammy Olofsson, Andjeas Ejiksson, Anna Isaksson, Anna Nordström, Ann-Christine Hertz, Agga Anne Mette Stage, Bastion, Camilla Andersson, Cristine Sundbom, Design Lab S, Elina Nilsson, Emma Börjesson, Eva Szentiványi, Faggot Apparel, Fanny Karst, Frida Hållander, George Chamoun, GIL, Hanna Kisch, Hanna Stenman, Hanne Lindberg, Ida Klamborn, Iman Aldebe, Joanna Zavieja, Johanna Burai, Julia Westerberg, Kakan Hermansson, Karin Ehrnberger, Kim Ihre, Kristin Zetterlund, LazoSchmidl, Louise Linderoth, Maja Fredin, Maja Gunn, Marcus Jahnke, Matt Lambert, Minna Magnusson, Minna Palmqvist, MYCKET, Parasto Backman, Patricia Reyes, Queering Sápmi i samarbete med Marc Strömberg, Secretary, Sepidar Hosseini, Souzan Youssouf, The New Beauty Council, this is Sweden, Tobias Alm, Utopia, med flera.

Exhibition design: Jenny Nordmark
Communication concept: Madder i samarbete med Bastion och Dotta Doost
Catalogue illustrations : Emma Rendel
Authors of catalogue: Rudy Loewe, Ramia Mazé, Mohamed Yussuf, Kaisu Savola
Reference group: Iki Gonzalez Magnusson, Marcus Jahnke, Maria Ben Saad, Salka Hallström-Bornold, Samira Bouabana och Rättviseförmedlingen genom Aurora Percovich Gutierrez och Maria-Pia Cabero.

Images from the exhibition


Androstolen. Designer Karin Ehrnberger. Photo: Martin Brunn

Androstolen. Designer Karin Ehrnberger. Photo: Martin Brunn

World White Web. Designer Johanna Burai Photo: Alf Arén och Johanna Burai

World White Web. Designer Johanna Burai Photo: Alf Arén och Johanna Burai

Body Soap Name Generator. Designer Agga Anne Mette Stage.

Body Soap Name Generator. Designer Agga Anne Mette Stage.

Iris Cato - revenge of the beach (a manifesto for my sexuality), 2017. Designer Maja Fredin. Photo: Lanna Ohlsson

Iris Cato - revenge of the beach (a manifesto for my sexuality), 2017. Designer Maja Fredin. Photo: Lanna Ohlsson

Exclude Me In. Designers: MYCKET, (Mariana Alves Silva, Katarina Bonnevier och Thérèse Kristiansson), Maja Gunn och The New Beauty Council (Annika Enqvist, Thérèse Kristiansson och Kristoffer Svenberg)

Exclude Me In. Designers: MYCKET, (Mariana Alves Silva, Katarina Bonnevier och Thérèse Kristiansson), Maja Gunn och The New Beauty Council (Annika Enqvist, Thérèse Kristiansson och Kristoffer Svenberg)

Lazoschmidl. Photo: Jonas Bresnan

Lazoschmidl. Photo: Jonas Bresnan

More images

Exhibition activities


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Guided tour


Sunday

8 October


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

10 October


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

15 October


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

17 October


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

22 October


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

24 October


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

29 October


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

31 October


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

5 November


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

7 November


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

12 November


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

14 November


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

19 November


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

21 November


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

26 November


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

28 November


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

3 December


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

5 December


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

10 December


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

12 December


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

17 December


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

19 December


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

26 December


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

2 January


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

7 January


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

9 January


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

14 January


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

16 January


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

21 January


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

23 January


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

28 January


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

30 January


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

4 February


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Tuesday

6 February


Norm Form: Guided tour

17:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.


Sunday

11 February


Norm Form: Guided tour

12:00


Discover architecture and design that breaks the norm! Norm Form is an exhibition about design that is provocative and challenges what is considered normal.

A special (free) ticket is required and it can be collected at the information desk. Limited number of participants. No pre-booking.

See more

Read more about the exhibition

Have you ever wondered why a woman’s bicycle is different to a man’s? Or why a drill looks so different to a food processor?

Norm Form displays the work of 54 designers and artists whose work challenges accepted norms about how an object or place should look and function. This unprecedented exhibition reveals the hidden political messages we miss in our everyday experience of the designed world, and teaches us how to subvert them.

You can experience design that speculates on how a gynaecological exam for a man might feel; a customised truck that enables disabled people to take direct action on their physical environment; view hijabs designed for the Swedish police force, the armed forces and the fire brigade.

The exhibition is a portrait of a radical emerging field with its roots in critical design and protest movements. Curated by a three-strong team of experts in the field, ArkDes hosts an exhibition of work at the fringes of conventional design practice.

Curators: Camilla Andersson, architect and PhD candidate at Aalto University, Maja Gunn, artist, designer and PhD in design (specialised in fashion) and Karin Ehrnberger, industrial designer with a PhD in product and service design.

Designers: Alecsander Rothschild, Ammy Olofsson, Andjeas Ejiksson, Anna Isaksson, Anna Nordström, Ann-Christine Hertz, Agga Anne Mette Stage, Bastion, Camilla Andersson, Cristine Sundbom, Design Lab S, Elina Nilsson, Emma Börjesson, Eva Szentiványi, Faggot Apparel, Fanny Karst, Frida Hållander, George Chamoun, GIL, Hanna Kisch, Hanna Stenman, Hanne Lindberg, Ida Klamborn, Iman Aldebe, Joanna Zavieja, Johanna Burai, Julia Westerberg, Kakan Hermansson, Karin Ehrnberger, Kim Ihre, Kristin Zetterlund, LazoSchmidl, Louise Linderoth, Maja Fredin, Maja Gunn, Marcus Jahnke, Matt Lambert, Minna Magnusson, Minna Palmqvist, MYCKET, Parasto Backman, Patricia Reyes, Queering Sápmi i samarbete med Marc Strömberg, Secretary, Sepidar Hosseini, Souzan Youssouf, The New Beauty Council, this is Sweden, Tobias Alm, Utopia, med flera.

Exhibition design: Jenny Nordmark
Communication concept: Madder i samarbete med Bastion och Dotta Doost
Catalogue illustrations : Emma Rendel
Authors of catalogue: Rudy Loewe, Ramia Mazé, Mohamed Yussuf, Kaisu Savola
Reference group: Iki Gonzalez Magnusson, Marcus Jahnke, Maria Ben Saad, Salka Hallström-Bornold, Samira Bouabana och Rättviseförmedlingen genom Aurora Percovich Gutierrez och Maria-Pia Cabero.